by Kane Mantyla | Sep 24, 2018 | Small Business Marketing, Small Business Support
As people, we like to think that we are rational and that our perception of value is logical, but this couldn’t be further from the truth. Research has shown that perception of value is relative and that a business can influence perception of value through pricing....
by Kane Mantyla | Sep 24, 2018 | Customer Experience, Small Business Support
The customer experience has always been a driver for business success, but in the era of social media, this is truer than ever. Owners are invested and driven to achieve success, but how do they get their staff to give the same effort? Inspiring staff to give their...
by Kane Mantyla | Sep 24, 2018 | Customer Support, Small Business Support
Nobody wants to deal with customer support. It means something has gone wrong and you don’t have the tools to fix it. The numerous companies you have to work, with being a business owner today, means you will eventually end up on the phone, chat, or email with...
by Kane Mantyla | Sep 24, 2018 | Customer Experience, Customer Support, Small Business Support
No matter how hard we try, we just can’t please everyone. Every business experiences customer complaints, whether it’s their fault or not. Learning how to satisfy a disgruntled client with a solution that also benefits the business is a high level customer...
by Kane Mantyla | Sep 24, 2018 | Customer Experience, Customer Retention
Treating clients like they matter is the foundation upon which business is built. It was absolutely vital 100 years ago when we knew all of our customers. In the last few decades, however, customer support took a back seat as computers, automation, and mobility...
