by Kane Mantyla | Nov 16, 2018 | Videos
Greg Nowacki of Captive Branding and I have a brief discussion on how to offer free content that isn’t asking for a sale in order to increase overall sales. In this short clip we cover: The difference between content that is selling and content that isn’t...
by Kane Mantyla | Nov 16, 2018 | Videos
Listen in as I talk with Greg Nowacki of Captive Branding about the differences between advertising and branding when it comes to marketing your business. Knowing this helps you to best leverage your resources depending on where you are in your business cycle. In this...
by Kane Mantyla | Nov 15, 2018 | Videos
In this short clip, I speak with Greg Nowacki of Captive Branding about the issues businesses face with the membership model. Both Greg and I work closely with wellness businesses and have found many rely on this model for customer retention, however, we also find few...
