In this short clip, I speak with Greg Nowacki of Captive Branding about the issues businesses face with the membership model. Both Greg and I work closely with wellness businesses and have found many rely on this model for customer retention, however, we also find few are very successful.

In this clip we cover:

• the membership model
• issues with the membership model
• how to know if you need another approach
• how Frequency Loyalty was created to solve these issues